# dropcpl

> dropcpl is a creative attribution platform for paid social. It measures the real cost per lead (CPL) of every ad creative × landing page combination, using first-party HttpOnly cookies, automatic A/B testing with Thompson Sampling, AI landing page generation, and hourly Meta Ads spend synchronization.

The product is B2B SaaS, aimed at performance marketing agencies and advertisers running Meta Ads. The primary market is English-speaking; an Italian version is available at /it/.

## Core pages

- [Home (EN)](https://dropcpl.com/en/): product overview, features and the attribution matrix concept.
- [Pricing (EN)](https://dropcpl.com/en/pricing/): Starter €49/month, Growth €149/month, Scale €249/month. Prices in EUR, VAT excluded. Free to start, no credit card required.
- [Home (IT)](https://dropcpl.com/it/): versione italiana della panoramica prodotto.
- [Prezzi (IT)](https://dropcpl.com/it/pricing/): prezzi in euro, IVA esclusa.
- [Privacy Policy](https://dropcpl.com/en/privacy/): data collected, first-party cookies, retention, GDPR rights.
- [Terms of Service](https://dropcpl.com/en/terms/): B2B terms, subscription, acceptable use, liability.
- [Privacy Policy (IT)](https://dropcpl.com/it/privacy/)
- [Termini di Servizio (IT)](https://dropcpl.com/it/terms/)

## Key facts

- Attribution is first-party (HttpOnly cookies named `click_id`, 7 days) and works without third-party pixels.
- Click and lead data are retained for 24 months; account data 12 months after contract end.
- Integrated providers: Stripe (payments), Cloudflare (CDN and custom domains), Anthropic (AI features), Meta Platforms (Ads API, only when the user enables it).
- The application is at https://app.dropcpl.com. Contact: info@dropcpl.com.

## Not indexed

Landing pages under /en/lp/ and /it/lp/ are advertising destinations and are explicitly excluded from indexing.