Free tools for paid social attribution
Two options, the same spend, and a number that decides between them. These calculators run entirely in your browser: nothing to sign up for, and the figures you type are never sent anywhere.
Why these tools start with CPL
Attribution decisions all reduce to one question: which combination of ad and landing page produces a lead at a cost worth paying. These calculators answer it with your own numbers; the guides explain what to do when the answer is uncomfortable.
FAQ
Do I need an account to use them?+
No. The calculators run in your browser with no sign-up, and the figures you enter are not sent to us or stored anywhere. The product is what does the same arithmetic automatically, from your ad spend.
How accurate is the result?+
The arithmetic is exact: spend divided by leads, and spend divided by qualified leads. What decides the outcome is the qualification data you feed it — a cost per qualified lead is only as honest as the definition of qualified behind it.