Comparison
Cometly vs Triple Whale
Cometly connects campaigns and ads to B2B pipeline and closed-won revenue and prices on monthly pageviews. Triple Whale is built around the ecommerce order, with its own pixel, a free tier and paid plans quoted by GMV. The split is the business model, not the feature list.
At a glance
| Cometly | Triple Whale | |
|---|---|---|
| What it is | Attribution and reporting for B2B SaaS | Ecommerce analytics and attribution |
| Built for | B2B SaaS marketing teams, from first touch to closed-won | DTC and ecommerce brands running paid ads at scale |
| Conversion it measures | Pipeline and closed-won revenue | Ecommerce order |
| Published pricing | Usage-based, quoted on monthly pageviews (about 1.5× your sessions) across Core and Enterprise. No public list price; annual billing saves 20%. | Free tier, then Foundation, Automate and Enterprise quoted by GMV: the pricing page no longer lists amounts (checked November 2026). |
verified 4 November 2026.
Key differences
Pipeline vs order
Cometly follows accounts through multiple people and sessions to CRM stages and closed-won. Triple Whale matches orders across devices and reports blended ROAS, LTV and subscriptions.
Pricing shape
Cometly is usage-based on monthly pageviews with no public list price (annual billing saves 20%). Triple Whale starts with a free tier; Foundation, Automate and Enterprise are 12-month subscriptions quoted by GMV.
Upper-tier extras
Cometly includes MCP access on every plan, and Enterprise adds CRM and warehouse sync and a dedicated solutions engineer. Triple Whale includes Moby, an AI operator that works inside Slack.
Which one fits your funnel
| If your conversion is… | You need… | Built for it |
|---|---|---|
| A lead form on a landing page, with Meta traffic | CPL per creative × landing page, click identifier kept on the landing page domain | DropCPL |
| A B2B pipeline that ends in closed-won | Multi-touch journeys, CRM stages, account-level view | Cometly |
| An ecommerce order | Order-level ROAS, new vs repeat customers, LTV | Triple Whale, Wicked Reports |
Choose Cometly if
- →It closes the loop to revenue: closed-won, pipeline and CRM stages, not just leads. For B2B SaaS the lead is not the end of the story.
- →Multi-touch modelling across the whole journey, including channels that are not paid social.
- →A large integration catalogue (70+ tools) and warehouse sync on the upper tier.
Choose Triple Whale if
- →It is built around the order, not the lead. For a store, order-level tracking with cross-device matching is the correct primitive.
- →A genuinely useful free tier, which is rare in this category.
- →Blended ROAS, LTV and subscription metrics out of the box — the numbers an ecommerce operator actually steers by.
Pricing compared
As published on each vendor's pricing page, checked on 4 November 2026.
Cometly
Usage-based, quoted on monthly pageviews (about 1.5× your sessions) across Core and Enterprise. No public list price; annual billing saves 20%.
Triple Whale
Free tier, then Foundation, Automate and Enterprise quoted by GMV: the pricing page no longer lists amounts (checked November 2026).
Verdict
Pick Cometly for B2B SaaS, where the lead is the start of a pipeline. Pick Triple Whale for a store, where the order is the conversion. If you generate leads on Meta through landing pages and need the cost of each by ad and landing page, DropCPL is built for that.
A third option if you generate leads on Meta
If the conversion you pay for is a form on a landing page, both tools above measure something adjacent to your problem. DropCPL attributes each lead to the ad and the landing page that produced it and reports the real CPL of every combination, at a flat $49, $89 or $159 per month.
More comparisons
- Cometly vs Hyros
- Hyros vs Triple Whale
- Northbeam vs Triple Whale
- Northbeam vs Hyros
- Wicked Reports vs Triple Whale
- SegMetrics vs Hyros
- Hyros pricing
- Cometly pricing
- Triple Whale pricing
- Northbeam pricing
- SegMetrics pricing
- Madgicx pricing
- Wicked Reports pricing
- Voluum pricing
- All alternatives and prices
Sources: the vendors' own pricing pages and documentation, linked above, checked on 4 November 2026.