Comparison
Northbeam vs Hyros
Northbeam models channel contribution for DTC brands with large budgets, combining multi-touch attribution with marketing mix modelling. Hyros tracks high-ticket sales back to ads and sets each account up with a dedicated analyst. Northbeam publishes its entry plans, Hyros quotes on a call; they answer different questions.
At a glance
| Northbeam | Hyros | |
|---|---|---|
| What it is | Marketing measurement and MMM for DTC brands | Ad tracking and attribution for high-ticket offers |
| Built for | DTC brands with significant ad spend and a dedicated growth analyst | Info products, coaching, agencies, ecommerce with high order value |
| Conversion it measures | Channel contribution (modelled) | High-ticket sale closed in a CRM |
| Published pricing | Starter from $1,500/month (month-to-month, for Shopify brands spending under $1.5M a year on ads), Professional $3,500/month (annual terms), Growth and Enterprise quoted. The plan follows your ad spend; the price follows your data volume in pageviews. | Quoted on a setup call: one plan, everything included, priced on the revenue it tracks for you. No public list price (checked November 2026). |
verified 4 November 2026.
Key differences
The question each answers
Northbeam asks how much each channel contributes, including what cannot be observed, which is an incrementality question. Hyros asks which ad and campaign produced this sale and its lifetime value, which is an attribution question over a long consideration cycle.
Who they sell to
Northbeam: DTC brands with significant spend and a growth analyst. Hyros: info products, coaching, agencies and ecommerce with high order value.
Pricing
Northbeam publishes Starter from $1,500/month and Professional at $3,500/month, with Growth and Enterprise quoted. Hyros quotes one plan on a setup call, priced on the revenue it tracks.
Which one fits your funnel
| If your conversion is… | You need… | Built for it |
|---|---|---|
| A lead form on a landing page, with Meta traffic | CPL per creative × landing page, click identifier kept on the landing page domain | DropCPL |
| A high-ticket sale closed in a CRM | Revenue attribution over a long cycle, help with setup | Hyros, SegMetrics |
| Channel mix at high spend | Marketing mix modelling and incrementality | Northbeam |
Choose Northbeam if
- →Modelling depth: attribution plus MMM, which is the right tool when spend is large enough that incrementality questions matter more than last-click questions.
- →It is designed for high spend, where a percentage point of efficiency pays for the platform many times over.
- →It is the reference point in the DTC analytics conversation, so hiring people who know it is easier.
Choose Hyros if
- →Revenue-side attribution: it follows the sale and the customer lifetime value, not just the lead. If your money arrives days or weeks after the click, that is the harder problem and Hyros solves it.
- →Done-with-you setup. A dedicated analyst configures the account. If nobody on your team will own the tracking stack, this matters more than any feature list.
- →Breadth across ad platforms, including channels outside Meta.
Pricing compared
As published on each vendor's pricing page, checked on 4 November 2026.
Northbeam
Starter from $1,500/month (month-to-month, for Shopify brands spending under $1.5M a year on ads), Professional $3,500/month (annual terms), Growth and Enterprise quoted. The plan follows your ad spend; the price follows your data volume in pageviews.
Hyros
Quoted on a setup call: one plan, everything included, priced on the revenue it tracks for you. No public list price (checked November 2026).
Verdict
Pick Northbeam if your spend is large and channel mix is the decision. Pick Hyros if you sell high-ticket offers and want sales attributed to ads with an analyst doing the setup. For lead forms on landing pages with Meta traffic, DropCPL answers the narrower question of which ad and landing page produced each lead and at what cost.
A third option if you generate leads on Meta
If the conversion you pay for is a form on a landing page, both tools above measure something adjacent to your problem. DropCPL attributes each lead to the ad and the landing page that produced it and reports the real CPL of every combination, at a flat $49, $89 or $159 per month.
More comparisons
- Cometly vs Hyros
- Hyros vs Triple Whale
- Northbeam vs Triple Whale
- Wicked Reports vs Triple Whale
- SegMetrics vs Hyros
- Cometly vs Triple Whale
- Hyros pricing
- Cometly pricing
- Triple Whale pricing
- Northbeam pricing
- SegMetrics pricing
- Madgicx pricing
- Wicked Reports pricing
- Voluum pricing
- All alternatives and prices
Sources: the vendors' own pricing pages and documentation, linked above, checked on 4 November 2026.