Comparison
Northbeam vs Triple Whale
Both serve DTC and ecommerce brands. Northbeam is measurement infrastructure (multi-touch attribution plus marketing mix modelling) for teams with large spend and an analyst to read it. Triple Whale centralises store performance in one view, tracks orders with its own pixel, and starts with a free tier.
At a glance
| Northbeam | Triple Whale | |
|---|---|---|
| What it is | Marketing measurement and MMM for DTC brands | Ecommerce analytics and attribution |
| Built for | DTC brands with significant ad spend and a dedicated growth analyst | DTC and ecommerce brands running paid ads at scale |
| Conversion it measures | Channel contribution (modelled) | Ecommerce order |
| Published pricing | Starter from $1,500/month (month-to-month, for Shopify brands spending under $1.5M a year on ads), Professional $3,500/month (annual terms), Growth and Enterprise quoted. The plan follows your ad spend; the price follows your data volume in pageviews. | Free tier, then Foundation, Automate and Enterprise quoted by GMV: the pricing page no longer lists amounts (checked November 2026). |
verified 4 November 2026.
Key differences
Modelled contribution vs an operator's dashboard
Northbeam estimates the contribution of each channel and campaign, including the parts that cannot be observed directly, which matters when incrementality questions outweigh last-click questions. Triple Whale gives the numbers an ecommerce operator steers by every day: blended ROAS, LTV, subscriptions.
Entry point and price
Northbeam publishes Starter from $1,500/month and Professional at $3,500/month, with Growth and Enterprise quoted. Triple Whale has a free tier and quotes paid plans by GMV, without listing amounts on its pricing page (checked November 2026).
Who reads it
Northbeam is sold for teams with someone whose job is to interpret the model. Triple Whale adds Moby, an AI operator inside Slack, to reach people who will not open a dashboard.
Which one fits your funnel
| If your conversion is… | You need… | Built for it |
|---|---|---|
| A lead form on a landing page, with Meta traffic | CPL per creative × landing page, click identifier kept on the landing page domain | DropCPL |
| An ecommerce order | Order-level ROAS, new vs repeat customers, LTV | Triple Whale, Wicked Reports |
| Channel mix at high spend | Marketing mix modelling and incrementality | Northbeam |
Choose Northbeam if
- →Modelling depth: attribution plus MMM, which is the right tool when spend is large enough that incrementality questions matter more than last-click questions.
- →It is designed for high spend, where a percentage point of efficiency pays for the platform many times over.
- →It is the reference point in the DTC analytics conversation, so hiring people who know it is easier.
Choose Triple Whale if
- →It is built around the order, not the lead. For a store, order-level tracking with cross-device matching is the correct primitive.
- →A genuinely useful free tier, which is rare in this category.
- →Blended ROAS, LTV and subscription metrics out of the box — the numbers an ecommerce operator actually steers by.
Pricing compared
As published on each vendor's pricing page, checked on 4 November 2026.
Northbeam
Starter from $1,500/month (month-to-month, for Shopify brands spending under $1.5M a year on ads), Professional $3,500/month (annual terms), Growth and Enterprise quoted. The plan follows your ad spend; the price follows your data volume in pageviews.
Triple Whale
Free tier, then Foundation, Automate and Enterprise quoted by GMV: the pricing page no longer lists amounts (checked November 2026).
Verdict
Pick Northbeam when spend is large enough that channel mix and incrementality decide more money than daily ROAS. Pick Triple Whale when you want one store view your team will actually use, starting free. Neither is built for lead forms: for lead generation on Meta, DropCPL measures the real CPL per ad and landing page.
A third option if you generate leads on Meta
If the conversion you pay for is a form on a landing page, both tools above measure something adjacent to your problem. DropCPL attributes each lead to the ad and the landing page that produced it and reports the real CPL of every combination, at a flat $49, $89 or $159 per month.
More comparisons
- Cometly vs Hyros
- Hyros vs Triple Whale
- Northbeam vs Hyros
- Wicked Reports vs Triple Whale
- SegMetrics vs Hyros
- Cometly vs Triple Whale
- Hyros pricing
- Cometly pricing
- Triple Whale pricing
- Northbeam pricing
- SegMetrics pricing
- Madgicx pricing
- Wicked Reports pricing
- Voluum pricing
- All alternatives and prices
Sources: the vendors' own pricing pages and documentation, linked above, checked on 4 November 2026.