Pricing

Triple Whale pricing

Triple Whale has a free plan. Its paid plans (Foundation, Automate and Enterprise) show no amounts: the price is a combination of your brand's annual GMV and the package you choose. Paid plans are 12-month subscriptions, billed monthly or annually with two months free, and include unlimited users.

Last checked: 4 November 2026 · https://www.triplewhale.com/pricing

Triple Whale plans and prices

Plan Price What it includes or limits
Free $0 Unified view of paid, owned, subscription and organic performance, Triple Pixel with first and last click attribution, AI search brand mentions, trial use of Moby AI.
Foundation Quoted by GMV Adds multi-touch attribution, no-code dashboards, segments, custom metrics and a SQL editor, first-party data activation and full Moby AI analysis.
Automate Quoted by GMV Adds every AI model, paid-media actions, scheduled automations, creative variations and landing pages; Retention and Conversion add-ons included.
Enterprise Quoted Adds incrementality, MMM and MTA (Compass), retail and wholesale data, custom integrations and onboarding, SOC 2 Type 2.

Free tier, then Foundation, Automate and Enterprise quoted by GMV: the pricing page no longer lists amounts (checked November 2026).

What makes the Triple Whale price go up

  • →Annual GMV: the price follows your revenue tier, and you move to a new plan as it grows (Triple Whale says it notifies you in advance).
  • →The package: Foundation, Automate or Enterprise.
  • →Billing: monthly, or annual with two months free; annual prepaid also locks your tier for the year.

Add-ons and extra costs

  • →Compass (incrementality, MMM and MTA): included on Enterprise, otherwise through sales.
  • →Data Warehouse Sync and Moby Concierge: through sales, no published price.

What to ask on the Triple Whale sales call

  1. Which GMV band you are in, and the price at the next band.
  2. The monthly and the annual price of the 12-month subscription.
  3. What happens to the price at renewal if your GMV grows during the year.

Triple Whale vs DropCPL on price

Triple Whale DropCPL
Pricing model Annual GMV: the price follows your revenue tier, and you move to a new plan as it grows (Triple Whale says it notifies you in advance). Flat monthly subscription per plan (1, 3 or unlimited client subaccounts)
Published entry price Free tier, then Foundation, Automate and Enterprise quoted by GMV: the pricing page no longer lists amounts (checked November 2026). $49 / $89 / $159 per month, flat
Conversion it measures Ecommerce order Form submission on a landing page

DropCPL vs Triple Whale →

Cheaper or different alternatives to Triple Whale

The closest tools and the price each one publishes. The full list is on the Triple Whale alternatives page.

  • Northbeam · Marketing measurement and MMM for DTC brands

    Starter from $1,500/month (month-to-month, for Shopify brands spending under $1.5M a year on ads), Professional $3,500/month (annual terms), Growth and Enterprise quoted. The plan follows your ad spend; the price follows your data volume in pageviews.

  • Wicked Reports · First-party, click-based attribution for ecommerce and agencies

    From $499/month (Measure), $699 (Scale) and $999 (Maximize) up to $2.5M of annual revenue; every plan rises with your revenue band (for example $799 / $999 / $1,299 at $2.5M-$5M), and Enterprise starts at $4,999. Bands follow your last 12 months of gross revenue. Meta CAPI signal and 5 Forces AI are +$199/month each below Maximize.

  • Madgicx · Meta ads automation and optimisation for ecommerce

    Priced by monthly ad spend: from $45/month billed monthly ($32/month billed annually) under $1K of spend, up to $329/month at $20K-$30K; above $30K the price is shown in the app. Tracking Pro is a $49/month add-on per connected account. 7-day free trial.

All Triple Whale alternatives →

More comparisons

Sources: the vendors' own pricing pages and documentation, linked above, checked on 4 November 2026.

FAQ

Is Triple Whale free?+

It has a free plan with a unified store view and first and last click attribution. Multi-touch attribution and the rest start on the paid plans, which are quoted by GMV.

How much does Triple Whale cost per month?+

The pricing page does not list amounts for paid plans: the price depends on your annual GMV and the package. Paid plans are 12-month subscriptions, billed monthly or annually with two months free.

Does Triple Whale charge per user?+

No. Every paid plan includes unlimited users and as many stores as you need, according to its pricing page.

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