Comparison
Hyros vs Triple Whale
Hyros follows high-ticket sales and customer lifetime value, with a dedicated analyst doing the setup. Triple Whale is an ecommerce analytics platform built around the order, with a free tier and paid plans quoted by GMV. The question is whether your money arrives as a store order or as a sale closed after a conversation.
At a glance
| Hyros | Triple Whale | |
|---|---|---|
| What it is | Ad tracking and attribution for high-ticket offers | Ecommerce analytics and attribution |
| Built for | Info products, coaching, agencies, ecommerce with high order value | DTC and ecommerce brands running paid ads at scale |
| Conversion it measures | High-ticket sale closed in a CRM | Ecommerce order |
| Published pricing | Quoted on a setup call: one plan, everything included, priced on the revenue it tracks for you. No public list price (checked November 2026). | Free tier, then Foundation, Automate and Enterprise quoted by GMV: the pricing page no longer lists amounts (checked November 2026). |
verified 4 November 2026.
Key differences
The conversion each one is built around
Triple Whale treats the ecommerce order as the primitive, with cross-device order matching, blended ROAS, LTV and subscription metrics. Hyros attributes sales that may close days or weeks after the click, which is why it fits coaching, info products and high-order-value offers.
Pricing shape
Triple Whale has a free tier, then Foundation, Automate and Enterprise quoted by GMV; the page no longer lists amounts (checked November 2026). Hyros has one plan, quoted on a setup call and priced on the revenue it tracks.
How you work with it
Triple Whale includes Moby, an AI operator that answers questions and works inside Slack, for teams that will not open another dashboard. Hyros puts an analyst trained on your business model between you and the configuration.
Which one fits your funnel
| If your conversion is… | You need… | Built for it |
|---|---|---|
| A lead form on a landing page, with Meta traffic | CPL per creative × landing page, click identifier kept on the landing page domain | DropCPL |
| A high-ticket sale closed in a CRM | Revenue attribution over a long cycle, help with setup | Hyros, SegMetrics |
| An ecommerce order | Order-level ROAS, new vs repeat customers, LTV | Triple Whale, Wicked Reports |
Choose Hyros if
- →Revenue-side attribution: it follows the sale and the customer lifetime value, not just the lead. If your money arrives days or weeks after the click, that is the harder problem and Hyros solves it.
- →Done-with-you setup. A dedicated analyst configures the account. If nobody on your team will own the tracking stack, this matters more than any feature list.
- →Breadth across ad platforms, including channels outside Meta.
Choose Triple Whale if
- →It is built around the order, not the lead. For a store, order-level tracking with cross-device matching is the correct primitive.
- →A genuinely useful free tier, which is rare in this category.
- →Blended ROAS, LTV and subscription metrics out of the box — the numbers an ecommerce operator actually steers by.
Pricing compared
As published on each vendor's pricing page, checked on 4 November 2026.
Hyros
Quoted on a setup call: one plan, everything included, priced on the revenue it tracks for you. No public list price (checked November 2026).
Triple Whale
Free tier, then Foundation, Automate and Enterprise quoted by GMV: the pricing page no longer lists amounts (checked November 2026).
Verdict
Pick Triple Whale if you run a store and steer by order-level ROAS; the free tier lets you start without a sales call. Pick Hyros if you sell high-ticket offers whose sale closes later and you want a done-with-you setup. If you generate leads through landing pages on Meta, DropCPL is built for that funnel instead.
A third option if you generate leads on Meta
If the conversion you pay for is a form on a landing page, both tools above measure something adjacent to your problem. DropCPL attributes each lead to the ad and the landing page that produced it and reports the real CPL of every combination, at a flat $49, $89 or $159 per month.
More comparisons
- Cometly vs Hyros
- Northbeam vs Triple Whale
- Northbeam vs Hyros
- Wicked Reports vs Triple Whale
- SegMetrics vs Hyros
- Cometly vs Triple Whale
- Hyros pricing
- Cometly pricing
- Triple Whale pricing
- Northbeam pricing
- SegMetrics pricing
- Madgicx pricing
- Wicked Reports pricing
- Voluum pricing
- All alternatives and prices
Sources: the vendors' own pricing pages and documentation, linked above, checked on 4 November 2026.